Toshiba Unveils DVD-Enhancing Technology

Toshiba recently revealed its new technology that enhances high quality images of DVDs. Called XDE, short for extended detail enhancement, this new technology will be incorporated in the company’s XD-E500 DVD player.

Toshiba’s XDE has a relatively higher price compared to its many DVD player counterparts. But the company stressed during its release that the new player offers very high DVD picture quality. This is a part of the company’s campaign to stress that HD DVD is far better than Blu-ray formats.

Thru XDE, viewing can be experienced by as much as 1920 by 1080 pixel resolution. This is a big improvement compared to the 640 by 480 pixel standard resolution of TVs. This increase in definition results in clearer and sharper images. Colors also appear more vivid and with high clarity.

However, research conducted by ABI Research revealed that consumers aren’t so enthusiastic on switching to Blu-ray players. This is mainly because of the Blu-ray’s whopping price. Toshiba sees this very positively. Louis Masses, director of product planning for Toshiba stressed that their company is serious in delivering to the consumers what they want at an affordable price.

The XDE player is tagged at $150.

Source: Information Week